Giraffe is an automated mobile recruitment app that aims to help reduce unemployment in South Africa by connecting jobseekers with opportunities and enabling businesses to hire staff faster and cheaper than any other way. Having achieved significant growth since launching in March 2015, and securing investment from eBay founder and Silicon Valley billionaire Pierre Omidyar’s VC fund, Giraffe is now looking for a highly talented marketing all-rounder to drive growth, increase brand awareness, fuel customer acquisition and manage all marketing and communications activities across all channels- ranging from SEO and social media to ATL and PR.
Role and Responsibilities
The marketing prodigy will be responsible for all marketing and communication activities, as well as content creation at Giraffe. This role will be critical in driving growth of the business- raising brand awareness within customer segments and driving them to purchase Giraffe services. This role will report directly to the CEO.
Specific responsibilities include:
Content creation
- Researching and writing original content on unemployment, recruitment trends and Giraffe news
- Creating graphics and images for marketing content
- Creating innovative and effective marketing messaging that targets the needs and influences the behaviour of specific customer segments
Growth Hacking / Digital marketing
- Managing all online marketing channels- including Google adwords, facebook, twitter and linkedin
- Creating, operating and analysing ROI on all online campaigns
- Iterating campaigns to enhance effectiveness and maximise ROI
- Conceiving and experimenting with a range of approaches to reduce cost per acquisition and drive growth
- Owning SEO
Traditional marketing
- Conceptualising campaigns for radio, print and other ATL channels
- Creating and managing campaigns for on-the-ground field marketing activities
- Creating and driving company marketing events
- Engaging and managing external marketing agencies where necessary
PR and communications
- Promoting Giraffe across all major media channels- radio, TV, newspapers, events and online journals
- Identifying ways to position Giraffe as newsworthy
- Writing all Giraffe press releases and disseminating them across relevant channels
- Engaging with media producers and editors to drive PR activity
Requirements
Educational and work experience requirements
- Bachelors degree from a top-tier university- min 60%
- At least 3 years’ experience in marketing- either at a tech startup or agency
Essential requirements for the role
- Excellent written and verbal communication skills
- Creative and artistic- both with words and visuals
- Highly organised and structured
- Highly analytical and numerate
- Existing network of media contacts (ie: producers and editors)
- Excellent team working skills
- Interested in technology and high-growth tech startups
- Willing to learn
- Able to work under pressure
- Able to tolerate ambiguity
- Interest in making a strong social impact
Location
- Sandton, Johannesburg
Remuneration
- Competitive salary, medical aid + share options
To apply click here
